The likable figure ’Robby‘ was developed to support the brand of a series of children’s books and to generate impulse purchases. Today, Robby can be found as the mascot of “Ravensburger Friendz” in many bookshops.

It is a unique and imaginative product display that immediately draws attention. Using a number of precisely manufactured thermoforming components and a lot of production know-how, a figure was developed that contributed to the brand image of the company Ravensburger in a likable fashion. Dekora-Design was responsible for all process steps: from the technical consulting phase, the manufacturing of the prototype and the conscious decision to use certain colors and shapes, all the way to the perfect execution of the project. More products can be found in the rotatable book column – also developed by Dekora-Design.