Digital Signage: Instore marketing with a modern touch

The term ‘Digital Signage‘ says it all: These system are (audio-) visual information systems that are operated either online or offline (e.g. via USP stick). As part of this project for the pharmaceutical industry, we developed a digital signage system for pharmacies with accessibility options for branch managers. The goal was an optimization of sales at the point-of-sale by providing respective information to potential customers.

Dekora-Design provides digital signage systems as standard solutions or, as shown here, as a customer-specific modified alternative. The system developed for pharmacies offers the possibility to present product- or topic-specific special campaigns and discount campaigns or implement content such as pharmacy tv content.  Furthermore, digital signage systems are often combined with classic Dekora-Design presentation systems such as freestanding display racks, counter displays, or coin trays. In addition to regular digital signage and stele manufacturing, Dekora-Design offers all services related to this modern instrument of customer attraction: consulting, project management, installation of hardware and software, content development, site visit and rollout, all the way to a thorough success analysis.


Workflow Digital Signage

  • Tools based on CAD data made in our very own molding department
  • Manufacturing of hardware housing, foot- and telescopic stand
  • Finishing with 3D CNC 5-axis milling machine


  • Hardware housing of the digital signage system consists of two thermoforming parts made of polystyrene, laminated, glossy
  • Foot- and telescopic stand made of aluminum extrusions and laser-cut, edged and welded steel sheets, powder-coated in accordance with RAL

Distinctive Feature

  • Assembly with final assembly, hardware installation, software installation, and rollout – provided exclusively by Dekora-Design 

Every project has its distinctive feature:

Complex workflow with many manufacturing steps from one single source.

The story with the WOW factor: Theo is surprised by modern infotainment.

Theo suffers from hay fever and goes to his local pharmacy. While waiting, a digital information system attracts his attention: On the screen, the system presents current pollen count figures and several medications for people with hay fever and allergies – one of those medications is even on sale.

The WOW factor: Digital signage creates an added value at the point-of-sale for customers by providing a clever compilation of information (texts, images, video). If this system is used properly, it becomes a helpful shopping guide and successful sales assistant.