Shop-in-Shop System: Optimal use of available surface area with a trendy look

The design and manufacturing of a technology-oriented shop-in-shop system in accordance with the customer design was a demanding task for Dekora-Design.

Due to the special design, arrangement, and product presentation of this shop-in-shop system, our client’s products are able to stand out visually and attract customers in a unique fashion. During the concept phase, we paid attention to the floors, the ceiling, as well as all shop modules in order to create a homogeneous, complete appearance. The look is futuristic to match the electronic high-tech products and it convinces potential customers especially due to the many technical features that are sometimes hidden from plain sight.


Workflow Shop-in-Shop System

  • CAD design, 3D animations, installation plans, and milling programs from our own design department
  • On-site assembly, installation, and coordination by our own installation team


  • Slatted wall and counter made of individual CNC machined MDF boards, primed, filled, sanded, and painted with a glossy finish
  • Opal white, acrylic distance strips with back lighting, bent warm and cold, individually removable, fitted

Distinctive Feature

  • Approx. 1,000 m completely backlit with flexible LED strips

Every project has its distinctive feature:

Integration of a total of approx. 1,000 m (!) of light-band as part of the shop design

The story with the WOW factor: Tim admires the modern world of brands.

Tim finds himself in the huge ‘Shopping Center of the West‘ (KaDeWe, Berlin), looking for the latest technology trends. It doesn’t take long, before Tim’s attention is drawn to a unique shopping area: Illuminated elements make the organically formed counters appear like they are floating in space. He is instantly captivated by the magical appearance – and soon discovers the product he desires …

The WOW factor: The futuristic, classy look of the overall store indicates the availability of cutting-edge high-tech products to the technology-loving target customer group. This product staging invited potential customers to browse, try out and purchase.